novembre

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hit atmo

"In the past we lived in a world of disciplines. The senior editorial leadership at magazines were known as editors. The folks who chose which TV shows played on a TV network were programmers. The people who picked which things would be on the shelves of your local stores were retailers. Each of these professions involved choosing the right items, putting them in the proper order, and creating a collection that was appealing to an audience or consumer. Oh, and there was that rarified individual who selected objects of art to present in a museum or gallery: they were called curators.

Today, curation is the coin of the realm. Film festivals curate their program. Web sites curate their editorial. The team at the shopping site Gilt Group curates the items it offers for sale. Curation was once a word that seemed to mean highbrow, expensive, out of reach of mere mortals. But today museum curators must compete with media curation at Newser, collections of handmade crafts at Etsy, or the curated collection of the best roll-on luggage at Squidoo. Certainly curation means quality, but now quality is in the eye of the beholder."

--from Curation Nation: Why the future of content is context by Steven Rosenbaum, and I agree with him even though he seriously should have utilized a proofreader. Irony?

6:47 pm - 11.23.11

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